If you are looking forward to starting a company in Turkey, you will be pleased to get numerous advantages to be a part of the economic growth in Turkey. This also plays a great role in becoming Turkey one of the largest consumer markets all across Europe. In addition to this, it also helps in becoming Turkey one of the best producers of agricultural products across the Asian and European regions.
When it comes to promoting goods and services produced in the country, the companies in Turkey are not left behind as they take the help of marketing and advertising companies in Turkey to reach the maximum customers around the world. Due to this reason, the marketing and advertising sector in Turkey is in demand as it helps various kinds of businesses to gain success and achieve their business goals. It also helps in expanding businesses all through the world. In the past few years, the numbers of marketing and advertising companies in Turkey have grown considerably.
If you are a foreign investor and want to open a marketing and advertising company in Turkey, you must proceed with the action under the Advertising Law. This law has recently been changed, so you must be aware of this amendment.
Turkey allows foreign investors to grab investment opportunities in various industries, such as agriculture, automotive, and even manufacturing. In addition to these industries, the demand for small sectors has also developed a lot with time. One such small sector is the marketing and advertising sector in Turkey. The foreign investors who are looking to open a business in small sectors in Turkey can work perfectly with opening marketing and advertising agencies in the country.
At the same time, it is very important to keep yourself updated with the modified Advertising Law by the Turkish Advertising Board. If you are new to this concept, taking the help of lawyers in Turkey can be your best decision for establishing a company in Turkey.
Marketing and Advertising Activities in Turkey
One of the main reasons for updating the previous Advertising Law is to refine the marketing and advertising activities so that companies in Turkey can perform better. All these activities are relevant to the marketing and advertising of the products and services that encourage customers/clients to buy these products and services. Some of these activities comprised of writing content, online channels, audio and visual practices.
In addition to the comply with Advertising Law, the marketing and advertising companies also work under the Customer Protection law. If you take the guidance of a Turkish lawyer, he/she will explain to you all these aspects.
Regulations on marketing and advertising company in Turkey
We have said earlier that the Advertising law has recently been modified. So, the change has also been implied to the regulations followed by the companies in Turkey offering marketing and advertising services. If the investor is interested in opening a marketing and advertising company in Turkey, he/she must be familiar with these regulations that are imposed on marketing and advertising companies.
● You must ensure that marketing and advertising activities are not offensive
● You must ensure that advertisements should provide accurate information regarding the products and services you are promoting as a part of your offered services.
● You must ensure that before placing advertisements on buildings, you must have permission from the city hall.
● You are allowed to provide marketing and advertising services through social media platforms.
Whether you are a local or foreign businessman, you are allowed to open a marketing and advertising company in Turkey. The registration process of establishing a marketing and advertising company is the same as other types of businesses. The key difference is that you do not require any kind of special license.
Requirements and limitations for commercial ads
There are high chances of getting a penalty to the advertisers or advertising companies by the Board if a commercial advertisement holds these activities.
● If the commercial ad is not honest, true, or in compliance with the public order and personal rights or the regulations set by the board for the advertising activities.
● If the commercial ad exploits the lack of knowledge or experience of the customers, or threatens the life and property of customers, or encourages violence.
It is also advised to use the marks, logos, and commercial names for the advertisements. It is so because no advertisement should seem to have hidden content. This practice is completely forbidden in all ways.
If in any case, an advertiser or a marketing and advertising company finds guilty about commercial advertisements in any way, they have to bear the burden of proof which may take a lot of time to get out of this claim.
Turkey Bans Advertising on Twitter and Pinterest
As per the new social media law in Turkey, a marketing and advertising company can become a victim of an advertising ban on Twitter and Pinterest if it does not have a local representative. Based on the updated Advertising Law, if the marketing and advertising companies do not appoint representatives, they are liable to get a list of penalties.
The authority has the right to remove the content of these companies from social media platforms. It has become a major concern among marketing, and advertising companies in Turkey as more and more people are becoming a part of online platforms for their desired products and services. So, if you are going to open a marketing and advertising company in Turkey, you must work under this new social media law. It will help you give the best services to your clients.
If you are considering opening a marketing and advertising company in Turkey, you are advised to seek legal advice before making any final decision. It is also important to do some research on the rules and regulations relevant to your industry. Make sure to make the entire process of setting up a company relatively easier and manageable.
Nothing can stop you from establishing a successful marketing and advertising company in Turkey if you follow all policies, laws, and regulations attentively and become a part of the economic growth of the country.