Turkey’s E-Commerce Market

Turkey’s E-Commerce Market

The E-Commerce Sector of Turkey

The e-commerce sector of Turkey has become a very trending and newly emerging industry for the last four years. The growth rate of Turkey’s e-commerce market has recorded as high as 30% on average for each year in recent years, which is the highest in Europe.[1] In 2017 the market was around $6.17 million, and before the Corona Virus pandemic, it was expected to grow to $54 million by 2023.

Turkey’s E-Commerce Market: Future of E-Commerce in Turkey

As per a report of Deloitte, Turkey has huge potential in the e-commerce business sector in the upcoming years compared to the other developed countries.[2] The growth of e-commerce business can indeed be seen all over the world, but Turkey is showing exceptionally good growth in the e-commerce sector business since 2016. In the upcoming years, the e-commerce business will rise to its peak in Turkey. Certainly, there are some reasons for this growth.


Turkey with more than 80 million people, and is one of the most populated countries in Europe and in the Middle East. So, it has a huge market in itself.


With such a huge population, Turkey had a good Internet penetration rate (69.6% in 2017), as per Internet World Stats. In 2017, the number of internet users was 56 million and the number is still increasing. People will use more internet, and the e-commerce sector will flourish more.


Not only the internet, as per Google and Deloitte survey, but Turkey also has a very high smartphone penetration rate in Europe. This is also very favorable for the e-commerce sector’s growth.

For all the above reasons, the present growth of the e-commerce sector in Turkey is just the beginning and will grow much bigger in the upcoming years with more internet and smartphone users.

E-Commerce for Foreign Investors

With the growth of the e-commerce business sector in Turkey, the Turkey government has introduced new rules and regulations regarding the sale of goods and services online through a new Electronic Commerce Law. Setting up an e-commerce business in Turkey is really very easy and is a great growth opportunity for any foreign investor.

Just like the traditional business, you will need some basic documents and the registration of ETBIS. ETBIS is the central registrar of the electronic commerce businesses of Turkey. Any foreign investor can set up an e-commerce business as a company or a sole proprietorship with the Trade Register in Turkey. All the facilities for foreign investors or entrepreneurs remain the same in Turkey’s e-commerce sector for investment.

Be sure to seek aid from an experienced law firm in Turkey.

Turkey’s E-Commerce Market: A Lifelong Opportunity for Investors

The e-commerce sector of Turkey was already a high growth sector, and as the pandemic changed so many trends, and one of those trends is certainly more dependencies on e-commerce websites, so due to pandemic it’s expected that the e-commerce sector will boost even faster all over the world, including Turkey. This can be a lifelong opportunity for any foreign investor to invest in a booming industry.

Here is an article for further reading that might interest you; “What Do You Need To Set Up An E-Commerce Site In Turkey?

  1. Distributing a product in Turkey – Distributing a product – Santandertrade.com. (2021, July). Santander. <https://santandertrade.com/en/portal/analyse-markets/turkey/distributing-a-product>
  2. e-commerce in Turkey. (2014, August 21). Deloitte Turkey. <https://www2.deloitte.com/tr/en/pages/technology-media-and-telecommunications/articles/e-trade-in-turkey-article.html>