3 Things You Need To Know When Creating Your Brand
Some people said that brand can be referred as customer’s perceptions toward our business. Even Jeff Bezos, CEO of Amazon, ever said that branding is what people say about you when you’re not in the room.
According to it, we may drop the conclusion that the brand is the business’s image. Reputation; where we have the possibility and the power to create a good one in the audience’s eyes. But how?
We Need A Process
Just to remind you, the best brand is not created in one night. There is a process you need to step in. Your business also needs to be consistent in communication and experience. Let your customer feel familiar with your products or services. It can be:
• Environment, such as storefront or office
• Online advertising or website
• Content publishing
• Sales & Customer service
Create a Brand? Consider These Things
In here, we will provide some things you should be considered when creating a brand.
Discover Your Core Purpose
What make you want to do these things? Is there something deeper about it? Purpose makes you stand steadier to do what you do.
Some successful brand is having powerful goal behind them. So, why do not you find your own? Goal is the one thing that differentiate your business among others. This is what makes you special.
Purposes or goals is the foundation of your business. It will influence your slogan, tagline, messages, voices, visuals, and so on.
Let the world know about your business’s brand value and authenticity by discover what your core reason to build your brand.
Let’s be unique when creating a brand. Be it logos, words, phrases, designs, marketing ways, or other stuffs. This will allow people to easily recognize your product or service from others.
Different things make people pay attention. Those things can arouse curiosity in target audiences. This kind of feeling somehow will drive people to at least questioning, what kind of products or services our business dare to offer.
They may become interested to try our products/services. Or else, word-of-mouth referrals can increase. Don’t you think this will give you an advantage?
Make a Positive Impression
It is great to give your best action to the customer. What else is the right thing to do for making a positive impression? Do your business with love, passion, sincere, and totality. Because how you see the task will reflect on how the result is.
Always do with your hearth. Then without you need to speak up, people will know that your products/services are special, in some ways.
And like what I have said above, consistency is important. Be consistent to make a good thing –or at least you try to–. It is good to maintain those fierce passions although it is not the start anymore. Because when you are consistent, the customer will feel safe and comfortable to trust you.