This article briefly explains how to set up an e-commerce site in Turkey.
E-commerce, along with the covid-19 pandemic, stands out all over the world as a rising value after the difficulties experienced in face-to-face shopping in the retail sector. E-commerce sites in Turkey are growing rapidly, and companies that turn to e-commerce want to get a share of the denominator as members of marketing sites that offer e-commerce services.
What Do You Need To Set Up An E-Commerce Site In Turkey?
People who want to set up an e-commerce site in Turkey should pay attention to the following issues in order to act in accordance with the regulation:
What does e-commerce require?
• Membership Agreement
• Distance Service Agreement
• A record of irresponsibility if a product of a third-party site or a third-party company is sold
• Electronic payment methods should be included and contracts should be made with these companies
• In accordance with the law on Personal Data Protection, disclosure statement, explicit consent, retention and destruction policy if necessary, relevant person application form
• Registration on e-commerce information platform
• Have a stamp of trust regarding the security of the site
Marketing Requirements to Set Up An E-Commerce Site In Turkey
• Electronic commercial message regulation and registration in the message management system
• Team up for reputation management (for tracking negative content in social media and other media channels)
Requirements For Consumer Rights to Set Up An E-Commerce Site In Turkey
• A system for complaint management should be established
• The rights of consumers applying for legal means should be managed
In addition, according to the sector to be operated, operating permits must be obtained from the relevant ministries such as the Ministry of finance, the Ministry of Health, the Ministry of Agriculture.
Also, regulatory and supervisory organizations regulating the regulations related to the sector, such as the Competition Authority, the Ministry of Customs and Trade, The Personal Data Protection Agency, and regulatory requirements should be followed up-to-date.